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About Prima Finance

Prima Finance LTD, and Irish owned and based firm was established in 2001 and to date has advised over 5,000 clients nationally with regard to their personal finances right across the Country. Prima Finance Debt Solutions specialises in helping people with financial difficulties and have a very successful record in negotiating deals for our clients. On average, under our debt management plans, the average reduction in monthly loan repayments is 46%, this makes an enormous difference for our clients.

Under Personal Insolvency, the average debt write off associated with unsustainable debt is 82% and almost 80% of all arrangements we propose to banks are now being approved. Under bankruptcy all our clients’ unsecured debts have been immediately written off in full and in many cases they have retained the family home subject to agreeing a repayment plan with the associated mortgage provider.

Meet the team

Brian Leslie
Managing Director
Brian founded Prima Finance in 2001 having previously worked with Bank of Ireland Private Banking prior to leaving to set up Prima Finance. Brian has a first class honors degree in Agri Business from UCD and also has an honors degree in Financial Services from the Smurfit Business School, UCD. He is also a Qualified Financial Adviser (QFA) and has specialised in recent years on debt negotiations, personal insolvency and assisting clients to plan their finances and meet their monthly commitments. Brian is also an approved Personal Insolvency Practitioner (PIP Authorisation no; PB0047) and was awarded a Diploma in Personal Insolvency and Corporate Restructuring from the Law Society of Ireland in 2013.
Caroline O’ Shea
General Manager
Caroline is responsible for the management of the daily operations of Prima Finance which involves overseeing Clients, Banking & Personal insolvency. Caroline has a Degree and Masters in Economics and Finance from NUI Maynooth and is also a Qualified Accountant with the Association of Charted Certified Accountants. Caroline has extensive experience in both the Financial and Banking services. Before joining Prima Finance Debt Solutions Caroline worked at a senior level within various divisions of AIB, AIB Finance & Leasing, AIB Credit Card Services for over a decade and more recently as an Senior Investment Accountant within Kerry Group’s Treasury division.
Una Kerrigan
Client Manager
Una Kerrigan originally from Cheshire in England brings over sixteen years of management and customer service experience to Prima Finance. Una’s career origins started with world luxury brand L.V.M.H and Estee Lauder followed by seven years’ managerial experience working within Arcadia and Jane Norman in Ireland. Una has also completed a QQI Level 5 in Office and Legal Administration and gained Certificates in Counselling from NCII Limerick and South Cheshire College.
Simon Pierse
Client Manager
Simon worked within Fexco Group prior to joining Prima Finance in various administration and client management roles, including the Diageo and Bord Gais Energy departments. Prior to this Simon worked with Halifax Ireland where he gained a strong insight into banking and finance and was involved in advising clients on various financial products such as credit cards, personal loans and saving products. Simon previously also work with the ESB Retail division. Simon’s various experiences gives him a deep understanding of administration and client management roles.
Peter Cullum
Compliance Officer
Peter brings a wealth of over 40 years’ experience in the Financial Services Industry. Following a successful domestic and international banking career, he joined Fexco and held a senior management position within Fexco for 20 years. His responsibilities included Treasury, Credit Control and Compliance in the Corporate Payments Division. Peter is responsible for all compliance matters within Prima Finance Debt Solutions and to ensure at all times the business is client centered and fully compliant with all the various legislative requirements.
Laura O'Rourke
Client Manager.
Laura worked with Deanta Doors prior to Joining Prima in various administration and client account management roles. Prior to this Laura worked with GB Business VAT where she gained an insight in the finance sector and was involved in advising and assisting clients around the world in reclaiming VAT back from HMRC in the UK. Laura’s previous experience gives her a understanding of administration and client management.

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